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SEO is complex. It's essential to not only acquire backlinks but also to understand the nuances of each type. Make sure to combine different Verknüpfung-building types with other SEO initiatives to maximize your online visibility.

Use your research to find long-tail variants of your keywords When people start out with keyword research, they tend to focus on very popular “head” terms. Unfortunately, those head keywords are mostly taken by large businesses.

Once you’ve done your keyword research and created the content for your search terms, you’ll need to keep a close eye on them. This means tracking the search volumes of your target keywords to gauge their efficiency.

Whenever someone enters a search query into a search engine, they are on a quest for something. Every Durchschuss of question needs a specific answer.

Dofollow backlinks allow search engines to follow them, passing on link equity to the linked page. By default, all Linke seite are dofollow and do not require a rel= “dofollow” attribute to be used.

Don’t forget to add the long-tail keywords and your keyword variants to your spreadsheet too. Put the head terms rein the first column and add (multiple) columns for long-tail keywords and variants.

On the other side of Search are PPC keywords. PPC keywords are terms you choose to rank for hinein order to increase Großbrand visibility and foster website growth. You can bid on your keyword choices, and when you win your bids, you will rank at the top of here the SERP like these businesses below:

Once you determine the overarching question or problem to address, it's time to get more specific. Getting more specific allows you to cater your content to your target audience, and it helps you leverage less competitive keywords.

Keywords with high search volumes indicate a high level of user interest. If you target these keywords, you give your site a good chance of receiving a significant amount of traffic.

In such a scenario, instead of also targeting these high-search-volume keywords, consider aiming for keywords with lower search volume that are easier to rank for.

Camille Cunningham  • 12 months ago Thank you for your comment, Ehsan! Good to hear that it’s helpful, lots of luck with your keyword research :)

Ehsan Samadi  • 12 months ago This is a nice article on keyword research. I find it very useful. To my experience Ahref has the best keyword research Hilfsprogramm ever. But of course there are many other useful tools available as well.

This is parte of your internal linking strategy, which Yoast SEO Premium can help you implement. You can also use our SEO workout: the Cornerstone content approach to build a strong internal linking strategy in a few easy steps.

Here you take a few quick steps to Satz your audit up for success: making sure you have analytics installed, Search Console access set up, and optionally, running a site crawl. Go to Basics.